1. Platform fundamentals
- Douyin platform mechanisms and recommendation logic
- The relationship between Douyin and Douyin Shop
- Roles of creators, influencers, and merchants
Interest E-Commerce
Short Video Operations Learning and Creator Camp
Learn with joy. Create with impact.
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Target Audience
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Confucius Institute learners / Chinese school learners
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Short video entrepreneurs / aspiring entrepreneurs
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Retail store staff
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Marketing, planning, and promotion teams
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University and vocational college students
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Chinese language and short video enthusiasts
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Anyone interested in content-driven e-commerce
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Training Curriculum
Beginner Program (12 Hours)
2. Account setup and basic environment
- Preparation before registration
- Account registration and basic settings
- New account warm-up and risk control awareness
3. Short video content operations
- Content types and account positioning
- Breakdown of high-performing video structures
- Basics of shooting and editing
- Using AI to generate storyboard scripts, hooks, and copy
- Using AI tools for auto-editing, subtitles, and effects
- Using AI to enrich videos with animation or visual effects
4. Product showcase sales and content monetization
- Showcase sales logic
- Product selection basics and AI applications
- Key points for sales-oriented content production
5. Live commerce fundamentals
- Using AI to generate TikTok live sales scripts
- Basic livestream workflow
- Common issues and compliance analysis
Intermediate Program (12 Hours)
6. Douyin Shop setup
- Store onboarding models
- Registration process walkthrough
- Backend function modules
7. E-commerce operations and product selection
- Content e-commerce vs. traditional e-commerce
- AI-assisted product selection and product evaluation
- Pricing and profit structure calculation
8. Orders, logistics, and settlement
- Order flow process
- Shipping and logistics models
- Platform settlement mechanisms
9. Platform compliance and long-term growth
- Common violations and risks
- AI-assisted operational risk identification and evaluation
- Emergency handling plans
10-12. Case-based practice
- 3C small appliance case practice
- Pet and peripheral product case practice
- Home and gardening product case practice
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Completion Assessment
Content Quality
- Fit between short video / livestream content and the operator positioning
- Originality and production quality, including shooting and editing
- Accuracy of industry Chinese terminology
- Application of training knowledge in livestream scripts and sales talk tracks
Account Traffic Results
- Actual reach and traffic generation of the assessment account
- Growth in account popularity and followers
- Votes, likes, and interaction data generated on the Newsouth platform
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Certificates
Learners who pass the completion assessment receive a Short Video Operations Training Completion Certificate issued by the school.
Learners rated Good receive a Short Video Potential Creator Honor Certificate jointly issued by the Newsouth platform and partner schools.
Learners rated Excellent receive a Short Video Creator Honor Certificate, recognizing strong overall capability in the short video field.
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